Typography and Photo Illustration: Yupo Postcard

Objective: Show the printing capabilities of Yupo Paper through different image treatments. 

By using pixelization and half-tone dots on images, the quality of the paper and the way it handles ink can show through. The subject of the postcard’s imagery is meant to evoke the coziness and intellectual nature of libraries. The color green is meant to pop against other mail the customer with receive with the postcard. The color can also be seen as calming and nature-like.